Frequently asked questions.

Getting Started

  • An EA helps you win back your time and energy by handling admin, logistics, and execution. Whether it’s scheduling, inbox management, or project coordination, they allow you to focus on high-impact work.

  • Clients report major shifts: reduced stress, improved decision-making, and more headspace for strategy and creativity. The potential is exponential—more time for what matters most.

  • If you’re consistently overwhelmed, spending too much time on repetitive tasks, or feel like you can’t scale yourself—then yes, you're ready.

  • You don’t need to have everything figured out. A basic list of recurring tasks and your preferred tools is a great start. We help you build the rest.

  • We walk you through every step: defining the role, setting boundaries, and building a working rhythm that feels natural, not corporate.

  • Start with a clear onboarding process, regular check-ins, and shared tools like Trello or Notion. We'll guide you through building systems that are easy, flexible, and high-trust.

  • We offer rolling monthly contracts with no long-term lock-ins. You’re not technically their employer, so you don’t handle things like sick pay or holidays.

Working together

  • Not at all. We support founders with no setup in place—offering basic templates and step-by-step guidance to create something lightweight and effective.

  • We find overlap that works. Your EA can adjust their schedule to catch key hours in your day—whether you’re in London, New York, or Portugal.

  • That’s totally fine. We can help you set things up in a way that works for your business structure.

  • Almost anything: scheduling, travel, research, gift sourcing, home admin, email triage, follow-ups, even creative briefs. If it saves you time, it’s fair game.

  • You don’t need to have everything figured out. A basic list of recurring tasks and your preferred tools is a great start. We help you build the rest.

  • Your EA is a partner in helping you zoom out, think big, and stay focused on the kind of work only you can do. The real value comes from letting go of the day-to-day distractions so you can design your time with intention.